We are you.

We laugh too loud in movie halls, scream at cricket screens like the players can hear us, and still miss the feel of a good old Nokia in our hands. We’re that group of friends who quote Phir Hera Pheri in everyday life and get emotional about a cover drive.

We're a homegrown clothing brand straight outta Udaipur — where the chai is kadak, the sunsets are dramatic, and ideas flow like katta conversations. Born from nostalgia, built for now.

At our core, we’re just a bunch of desi kids who wanted to wear our favorite memories — from cult cinema to iconic sports moments to daily-life classics — without turning into walking posters. So we embroidered them instead. Subtle, stylish, and full of feels.

Our T-shirts are made with 100% organic cotton and stitched with good vibes. Yeh sirf kapda nahi hai, it’s storytelling on your chest.
Because let’s be real — what we wear should feel like us. Real, expressive, unapologetically desi.

We're not just selling T-shirts.
We’re wearing our past, celebrating the present, and stitching joy into every thread — one nostalgic moment at a time.

We’re just like you. And this? Yeh toh bas shuruaat hai so wear your moment and stay tooned.